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A concept is an abstract, universal idea, notion, or entity that serves to designate a category or class of entities, events, or relations. Concepts are abstract in that they omit the differences of the things in their extension, treating them as if they were identical. They are universal in that they apply equally to everything in their extension. Concepts are also the basic elements of propositions, in much the same way that a word is the basic semantic element of a sentence.
But let's forget this highbrow elucidation, which in the end baffles rather than serves to explain what a concept actually is. Let’s give an example: a concept is a basic idea that has to be developed from the abstract to the concrete in order to be able to explain it to another person. What use is a concept unless it is explained in such a way that others can understand it? Let’s take a simple example: a PR company needs to come up with an idea on how to illustrate a client’s product with a slogan in a photograph. The PR company must first invent good slogans to match the product. It would then consider how to best illustrate the product with the slogans in a photograph. A photo shoot would take place, either in a studio or at a suitable location. After printing, the images would be assessed by the PR team and several high-resolution prints combined with the slogans to present the client with several options. In other words, the PR company would present its CONCEPT to the client.

concept-01.jpg (1313886 Byte) cd disc picture
concept-02.jpg (1623304 Byte) stones picture
concept-03.jpg (1941096 Byte) tooth paste picture
concept-04.jpg (1395173 Byte) pencil picture
concept-05.jpg (1112610 Byte) chess king large picture
concept-06.jpg (1511248 Byte) picture candle
stock photo cd
concept-7x2w.jpg (1359269 Byte) truck street road photo
concept-01qh.jpg (1303074 Byte)
concept-bw92.jpg (1416414 Byte)
concept-j1aj.jpg (1283730 Byte) free photo
concept-km8a.jpg (1326361 Byte) dice picture
concept-a0y9.jpg (1490265 Byte) pictures concept
concept-jm4v.jpg (1424932 Byte) matches picture
concept-07.jpg (1451664 Byte) matches photo
concept-ni4y.jpg (1152115 Byte)
pictures of poker cards
poker photos 4 aces
concept-5xb1.jpg (1130407 Byte) domino picture
concept-ibt5.jpg (1019894 Byte)
concept-0es1.jpg (1220154 Byte) spoon picture
concept-6vl2.jpg (1421448 Byte)
concept-7aj2.jpg (1326119 Byte)
concept-dm2y.jpg (1193694 Byte)
concept-j8sp.jpg (1578774 Byte) picture of money
concept-photo of money and time
puzzle stock photo
flowers-soil-6c9.jpg (2027204 Byte)
pencil sharpener, burn-out-syndrom